Fitbit Feeds and Groups Come to New Zealand

If you’re a Fitbit user then you’ll be keen to know that Fitbit Feeds and Groups are now available in New Zealand.

No Fitbit Feeds isn’t a rival to Uber Eats, it’s a new part of the Fitbit App that is designed to motivate and inspire Fitbit users to better their health.

Under the community tab tab of the Fitbit app you’ll find:

  • Feed, a social feature that provides an engaging way to connect with friends, family and groups of like-minded individuals so you can find added support and inspiration to help reach your health and fitness goals.
    • Share inspirational moments from your daily routine, including exercise summaries, badges, trophies, photos and more, to receive encouragement and celebrate progress.
    • Read content written by Fitbit’s health and fitness experts to educate, inspire and empower you to achieve your goals.
  • Social connection, allowing you to easily connect to friends, family and other Fitbit users across the globe who can help encourage you to reach your health and fitness goals; compete with your Friends to take the most steps, and cheer, taunt and direct message them as you climb the weekly leaderboard.
  • Groups let you discover and join communities of like-minded people to help support and inspire you on your journey; choose from over 20 groups related to fitness, nutrition, wellness and weight loss.

“The wearables category has never been more exciting. It offers significant potential for helping people achieve better health outcomes, which is our singular focus at Fitbit,” said James Park, co-founder and CEO of Fitbit. “We see continued demand for trackers, powered by the enterprise and healthcare sectors, and we strategically entered the smartwatch category with Fitbit Ionic at a time when consumers are moving to smarter, fuller featured devices. Underscoring all of this will be our ongoing commitment to deliver the most engaging experience possible to support our users on their health and fitness journeys.”

With the introduction of the first of its smartwatch offerings in October 2017, Fitbit Ionic, Fitbit is well positioned to succeed in the evolving wearables category given its range of devices including both trackers and smartwatches, price points, broad compatibility across Android, iOS and Windows, and long battery life. Over time, Fitbit expects the lines between trackers and smartwatches to continue to blur.

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