Fitbit Versa Available Monday, Female Health Tracking Coming Soon

Leading fitness wearables brand, Fitbit has announced that from Monday the Fitbit Versa will be available in retail stores across New Zealand.

The Fitbit Versa will be $349.95 in New Zealand with Fitbit saying that it is their lightest smartwatch, featuring a modern design, advanced health and fitness features, 4+ day battery life, smart features people want most and cross platform compatibility – all at a competitive price.

Beginning in May, these new Fitbit features will be available:

  • Quick replies: Android mobile device users can respond to messages on the go using Fitbit Versa and Fitbit Ionic smartwatches. Create and send up to five custom pre-populated quick replies of 60 characters or less to text messages and messenger apps like WhatsApp and Facebook Messenger.
  • Female health tracking: Available to all adult users who identify as female in the Fitbit app to track their menstrual cycle and symptoms. Makes it easier to manage their cycle with a more complete picture of health and fitness data all in one place. Versa and Ionicusers will also be able to view female health tracking information on-device.

“We’re thrilled for consumers around the world to experience Versa, a beautifully designed smartwatch for all with advanced health and fitness features, access to our large global social network and smart features people find most useful at an approachable price,” said James Park, co-founder and CEO of Fitbit. “We believe Versa is a smartwatch that will have mass appeal, attracting new audiences and helping us capture a previously untapped segment of users in this growing wearables category.”

Powered by Fitbit OS 2.0, Versa makes your daily and weekly health and fitness data even more accessible on the go with a redesigned dashboard, which delivers action-oriented motivational messages, tips and tricks and support to help you stay on track to reach your goals. Advanced health and fitness features include personalised on-device workouts with Fitbit Coach, enhanced 24/7 PurePulse heart rate tracking, 15+ exercise modes including automatic SmartTrack swim tracking with water resistance up to 50 meters, and automatic sleep stages tracking.

In addition to new quick replies for Android users, smart features you need include: app, calendar, call and text smartphone notifications; access to Fitbit’s growing App Gallery now with more than 650 popular brand, developer and Fitbit Labs app, and customisable clock faces; wallet-free payments via Fitbit Pay, supported by more than 60 banks and card issuers in 15 countries and on-device music for more motivation with access to Deezer, and personal music playlists. All of these features come with 4+ days battery life, and like all Fitbit devices, Versa is compatible across Android, iOS and Windows devices.

Pricing and availability

Fitbit Versa is available next week at leading retailers. The device is also available for sale on Fitbit.com and at major online retailers for $349.95 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case; accessoriesrange from $49.95 to $169.95. Fitbit Versa Special Edition is available for $389.95 in a lavender woven band with rose gold aluminum case or charcoal woven band with graphite aluminum case, both with an extra black classic band.

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1 Comment

  1. Darren Blake says

    My wife got one of these yesterday. I can send you some impressions if any one wants. Although I can say as a Gear S3 frontier user this thing is insanely light.

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