The Record Breaking NZ Black Friday Where Prices Weren’t The Cheapest This Year

Black Friday (and Cyber Monday) have now been and gone and as Kiwi’s enjoy their purchases or wait for them to be delivered, PriceSpy have revealed that it appears this year the event was record-breaking.

Reporting a 20 per cent year-on-year growth in online visitor numbers, Black Friday has been the busiest online traffic day of the year so far for the fully impartial price and product comparison service, PriceSpy.

Liisa Matinvesi-Bassett, New Zealand country manager for PriceSpy, says: “According to our historical data, Black Friday is fast becoming a serious shopping day for keen Kiwis seeking out pre-Christmas deals and offers.

“As well Black Friday, we also saw an increase in online traffic heading to our site on the Thursday before Black Friday (at 20 per cent) and the Saturday following (at 22 per cent).  Using these insights, we predict a similar growth pattern for Cyber Monday shopping, too.”

As record breaking as it was, some items have actually been advertised cheaper during the year with Liisa stating: “Despite the growing popularity of Black Friday, our data revealed the average discount offered by retailers was lower than expected, at just 12 per cent per product (five per cent less than 2017). However, nearly a quarter of overall products (23 per cent) received a price reduction and just five per cent received a price increase (half of that seen from the previous two years).

“In terms of what people were looking to buy, the most ‘searched for’ shopping categories
were mobile phones, headphones and game consoles and the most popular products were the
Sony PlayStation 4 Pro 1TB, Apple AirPods and the Nintendo Switch.

“Interestingly, when we had a look further into the historical price information for the most
searched for Black Friday products, two out of the three were actually found to be cheaper to
buy at different times of the year:

Product Lowest price on Black Friday 2018 More or less expensive than other times in the year?
Sony PlayStation 4 Pro 1TB $517 Four per cent more expensive than its lowest price of $499, on 3rd January
Apple AirPods $203 11 per cent less expensive than its lowest price of $229, on 6th July
Nintendo Switch $498 Six per cent more expensive than its lowest price of $469, on 2nd October


“The insights also revealed that the most popular shops that Kiwis were searching out, were PB Technologies, Harvey Norman, JB Hi-Fi.”

Liisa concludes: “Whilst our insights reveal Black Friday is certainly becoming increasingly popular in New Zealand, our key recommendation to shoppers is to carry out important price and product research before they buy, to make sure they are getting the best price possible.”


Download the PriceSpy app here.


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